Pursuit Boats
Identity
Pursuit Boats debuted its first Pink Boat during the 2012 Miami International Boat Show supporting breast cancer research at the Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins. Oz was happy to create the designs for the boat and future fund raising needs. The 31 foot Pursuit featured mirror images of the graphic on both hull sides from the chine to the rub rail, a 30 foot long graphic. The boat was prominently displayed and available for the boating public and media to enjoy during the show.
When Pursuit Boats decided to launch a magazine focusing on nautical adventures, Oz was brought in to develop the branding for the new magazine.
